2025 State of Automation for Revenue Accounting NEW DATA

About Us

Our mission: To give finance the power to lead growth with confidence – and rediscover the thrill of the work.

Finance has always been more than closing the books. It’s about being the stewards of growth, the ones trusted to see clearly and act decisively. We exist to make that not only possible, but energizing.

Why solve this problem? And why now?

The Problem

Empowering Finance teams with more control over their data

Finance teams are overwhelmed. Revenue and operational data is scattered across multiple systems and platforms. Payments, billing, order management, marketplaces, cloud storage, legacy ERPs. Reconciling numbers eats days. Month-end close drags. And growth creates new complexity. 

The Solution

AI-powered revenue recognition and reconciliation

Leapfin was founded because Ray and Erik lived this pain. After years of owning financial operations and building software solutions together, they saw a truth too many finance leaders accepted: the tools weren’t keeping up. So they built a platform that does.

Our Approach to Customers

People, not just process

We don’t just serve companies – we serve the people in the office of the CFO. Controllers, Accountants, VPs of Finance, CFOs, and the teams around them.

We’ve built Leapfin because we care about helping them solve problems and grow in their careers. It’s why some of our proudest stories aren’t just about faster closes or cleaner audits – they’re about leaders stepping on the status quo and proving (to themselves, their team, the industry) that there’s a better way. Helping professionals love their work again is what makes us love ours.

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Our approach to AI

A glass box, not a black box

AI is transforming every profession – but for finance, trust is non-negotiable. Our philosophy is simple: AI is only valuable when it’s built on a foundation of clean, auditable data. That’s why Leapfin’s data transformation and accounting rule engine come first.

With that foundation, our AI isn’t a black box – it’s a coworker. It makes reconciliation, reporting, and analysis faster and more intuitive, while still keeping teams in control.

“The future of finance isn’t about replacing people. It’s about freeing them to focus on the work that matters.” Ray Lau, CEO, Leapfin

See how finance leaders are already putting Leapfin AI to work in our recorded webinars.

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  • headshot_ray
    When finance has clarity and control, the entire business moves faster. That’s what we’re here for.
    Ray Lau CEO
  • Hear more from our founders.

    Follow Ray Lau and Erik Yao on LinkedIn for their latest insights, including Erik’s #VibeAccounting series.

    Proof and momentum

    Leapfin is trusted by rapidly growing companies like GoodRx, Reddit, Eight Sleep, and SeatGeek. What do they share in common? They wanted to spend less time cleaning and preparing revenue data and more time leading their businesses.

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    Multiple days saved every month on close cycles.

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    100% confidence in revenue accuracy across billions of transactions.

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    One platform connecting payments, billing, and ERP data into a single source of truth.

    • headshot_alicia-arntson
      This isn’t just about automation. It’s about giving our team a system we trust, and the time and space to focus on higher-value work. I’m such a fan. I can’t say enough good things about Leapfin. It has been a huge win for us.
      Alicia Arntson, CPA VP, Controller, Eight Sleep
    • headshot_brian-cheung
      I finally feel like I can fully support the numbers I’m posting to NetSuite every month. If someone asks, I don’t need to explain assumptions – I just pull the report in Leapfin.
      Brian Cheung Sr. Manager, Accounting, GoodRx
    • headshot_rebecca-wang
      Leapfin is like our digital glue. It connects all of our financial data sources together so our team isn’t spending time manually tying everything out.
      Rebecca Wang VP Finance Corporate Controller, Guideline
    • headshot_rodrigo-brumana
      With Leapfin, we are faster, we are more accurate, and we are drama-free. It's transformed our close process. No surprises, no last-minute scrambles. Everything just runs smoothly.
      Rodrigo Brumana CFO, Poshmark
    • lindsay-remigio
      The feed from Leapfin to NetSuite works seamlessly. It's something that we don't have to worry about anymore.
      Lindsay Remigio Sr. Manager, Revenue Accounting, Reddit
    • headshot_melissa-tuttle
      The consolidated view of our revenue in Leapfin is fantastic. In literally one click we can easily see change month to month. And, because every single transaction is right there, we can dig into details for any explanation we may need.
      Melissa Tuttle Director of Accounting Systems, Outside
    • Melissa Lee
      Leapfin helped parse out and make sense of the data that already existed. Simple searches in Leapfin make it easy to track things like refunds, revenue stream trends, and month-to-month movements. Without reporting bottlenecks, Canva is no longer vulnerable to surprises at month-end.
      Melissa Lee Corporate Controller, Canva
    • ian-booler
      With Leapfin, we didn’t need to increase headcount significantly to account for our growth. We were able to double transactions, especially during peak seasons, without growing the accounting team.
      Ian Booler VP of Finance, Altitude Sports
    • minnie-luo
      Before Leapfin, our reporting processes relied heavily on Excel, and close took up to 90 days. Now, we can close in just 5 days because Leapfin automates our entire data process and revenue reporting so that we can report accurate, validated financials at the end of the month.
      Minnie Luo CPA, Director of Revenue Operations, Top Hat
    • damien-singh
      If you’re a high complexity high transaction volume business, Leapfin is a no brainer.
      Damien Singh CFO, Canva
    • headshot_joe-blanchett_large
      Leapfin has completely transformed our month-end close process, eliminating 4 days of manual work, with its ability to handle hundreds of millions of transactions and transform them into a subledger.
      Joe Blanchett Director, Business Systems, SeatGeek
    • Jason Grenier Altitude Sports
      The consistency and quality of data we get with Leapfin is excellent. The reduction in our month-end close time has freed up our team to focus on meaningful analysis, driving better business decisions.
      Jason Grenier CFO, Altitude Sports
    2024 In Review
    2024
    hourly
    325 million
    Journal entries generated
    daily
    3 billion
    Journal entries generated
    yearly
    400 billion
    Journal entries generated
    hourly
    30 million
    Transactions processed
    daily
    500 million
    Transactions processed
    yearly
    17.6 billion
    Transactions processed
    yearly
    44.2 billion
    Accounting records generated

    What we believe

    These are the principles that guide our team, product, and customer relationships:

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    Clarity over complexity.

    Numbers should never be a black box.

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    People over processes.

    Finance work should advance careers, not drain them.

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    Trust before speed.

    Accuracy is the foundation of confidence.

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    Growth through confidence.

    When finance wins, the business wins.

    Looking ahead

    Finance is at an inflection point. Business models are evolving. Complexity is exploding. AI is accelerating. For finance teams, all of this means higher expectations. We believe the teams who embrace clarity, confidence, and control will not just keep up – they’ll lead.

    And our mission is to make sure they love doing it.

    See how Leapfin can help your team account for and report on revenue at scale so you can lead growth with confidence.

    Contact us

    hello@leapfin.com

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    205 De Anza Blvd #146 San Mateo, CA 94402-3989